How is Data Analytics Shaping E-commerce?

Data Analytics is the advanced technique of dealing with a large amount of unstructured data also known as Big Data. Its importance was first understood when industries realized that the data they’re storing can be used to improve the business and customer service. E-commerce was probably one of the foremost industries of today, which tapped into using Data Analytics since the personalized service and better prices were the only way they could pull customers away from brick and mortar stores to shop online. And how successful this has been can be understood from the rise of giant companies like Amazon, Flip kart, Alibaba etc. How Data Analytics is helping E-commerce? Enhancement of Shopping Pattern:  In an off line store, customers come, shop and go, and there’s nothing to draw any pattern of the customers’ choices. But on an e-commerce site, this data is stored and companies can track what each and every customer is buying or looking for. This helps companies in multiple w...